It is the process of proving that we know a secret without revealing any information about the secret itself.

For an example:

Lets take a deck of cards and following would be the structure of the deck

CountColorSymbol
13BlackSpade
13BlackClover
13RedDiamond
13RedHeart

I’ll take a card from this deck. Now I’ll have to prove you that the card I hold on to is red without showing you the card.

showing the card could reveal more information about it ( the number and the symbol )

To prove my claim, I can give all the 26 black cards to you so that you can confirm I don’t have any black cards with me. This will not only prove my claim but it will not reveal any information about the card.